Where Creatives
Take it to the next level
Since 1990...
Meet the Principal Sound Alchemist
Ray Archie, Founder of Notes To The Soul and Chief Audio Connoisseur of Brooklyn Sound Lab, brings an extraordinary blend of musical virtuosity and technical innovation to every project. As an accomplished multi-instrumentalist performing on cello, bass, and piano, Ray has shared stages with luminaries including Leonard Bernstein and Michael Tilson-Thomas, and performed with prestigious ensembles such as the London Symphony Orchestra and San Francisco Symphony Orchestra.
His musical fluency transcends genres, moving seamlessly between classical, jazz, rock, hip-hop, and soul. With his musical ear and decades of experience building and operating recording studios, Ray's expertise spans both the artistic and technical realms of audio production.
His technological acumen was further honed during his tenure as Director of Streaming Operations at CBS Radio Corporate, where he played a pivotal role in developing one of the world's largest streaming networks. This rare combination of artistic sensitivity and technical mastery makes Ray an invaluable creative partner who understands both the nuances of artistic expression and the imperatives of business success.
Today, Ray channels this comprehensive expertise into every client collaboration, ensuring that each project receives the perfect blend of artistic vision and technical excellence. His approach is uniquely holistic – whether enhancing an audiobook's narrative power, crafting immersive theatrical soundscapes, or producing distinctive musical recordings. He is also passionate about cultivating the next generation of diverse audio innovators.
When Ray is not exercising his sonic genius, you can catch him meeting his quota on a deep sea fishing adventure or obsessing over a smoker and grill to chef up decadent entrees for family and friends.
Standing alongside those hardest working artists
Dope musicians who, through their own strength, burn a path into today’s musical mainstream. We form the team of management, recording, branding, and booking that pushes the hardest working artists ahead to their full journey’s end. We don’t shirk from naysayers. We overcome them. We don’t listen to trends. We make them. We don’t cower at obstacles. We burn a path.
According to the Bureau of Labor Statistics, 36% of musicians are self-employed. Music career development has become more and more important. Brooklyn Sound Lab is working on that challenge and is pulling together top music industry professionals to help. This business model and Notes to the Soul’s career development program help the music community and the roster of artists to define their brands, tell their stories, expand their available revenue streams and to maintain healthy work/life balance.
BSL is tightening the relationships between the artists & their support team, which adds a much-needed layer of accountability in an industry that notoriously lacks it. By putting the interest of the artist & community first, there’s an opportunity to create an integral balance between artists needs and financial sustainability.